Protect your business reputation…
One of the most important aspects of any business is your reputation.
Reputation is one of the major driving forces behind successful and striving companies. It takes years of hard work and dedication to build a stellar reputation and win customer confidence.
One of the most important aspects of your reputation is your domain name.
Domain names are playing a more significant role in phishing, with 2018/2019 seeing an 11% increase in the use of fraudulent domains. It’s more important than ever to have the right domain names in your portfolio to help enhance, defend and manage your reputation.
Low-cost domain names are often the choice for anyone looking to commit fraud by setting up spoof websites to try and damage the reputation of your brand.
Dot cf, .gq and .ml are just some of the domain extensions that are available at a low cost with little or no requirements to register. A .gq domain will set you back around £20 for one year, but could potentially cost a company irreparable damage to its brand.
What can you do?
Be proactive, take control and invest. Register domains directly relating to your brand, abbreviations and misspellings, there may be some domains you feel are not relevant, but it builds your defence against someone using your brand for their own malicious wants or needs.
What can we do?
Let us help you; we are here to help you manage and advise you on your domain name portfolio. A dedicated account manager will work with you to advise what domains to register as well as letting you know when domains become available to keep you one step ahead.
We can also advise you on security-related aspects of your domain name hosting, including advice on which SSL certificates you should choose, help keep all aspects of your hosting safe and secure online.
Think about Social Media
Registering domain names isn’t the only step you can take to protect your brand.
There has been a reported rise in the use of illegitimate profiles who claim to be part of an organisation, yet are ‘bad actors’ whose only objective is to defraud unsuspecting customers.
What we suggest is that you identify if any senior staff members are at risk of being impersonated and monitor social media networks for illegitimate profiles. Check and flag any new profiles featuring your brand in the username, and especially any that also use the same logos.
Twitter especially is often the first place customers will go to voice their unhappiness with service received from a company or to attempt to discredit a brand. So it’s well worth
Summary
Domain portfolio management and brand protection can be a daunting task. It doesn’t need to be. Easyspace has a team of domain specialists with over 20 years’ experience to help and advise and guide you every step of the way.
Click here to find out more about Domain Name management services.
