Having a website is a vital asset for a business, even if they don’t sell anything online. While having an online shop can help generate revenue for a business, the fact is just having a website on its own will help give you credibility with potential customers. May people will want to research your business online before they make a decision on whether to do business with you are not. If a business does not have a website, then it’s guaranteed they will lose business to a competitor who does.
The .CO Internet registry have released new research covering small businesses owners and domain names. Its main findings reveal:
-
- Nearly Half of Small Business Owners don’t have an online presence – 45% of small business owners do not have a website or blog for their business, and 55% do
-
- 49% of Small Business Owners with a Website or Blog are not completely satisfied with their current domain name
-
- 55% of the Small Business Owners with a website or blog believe they have lost business or customers as a result of not getting their first choice domain name
-
- 49% of Small Business Owners had to try 2 or more domain names before settling on the name for their website or blog
-
- 52% of Small Business Owners with a website or blog would change their domain name if they had the opportunity to do so
-
- When choosing a domain name 63% of Small Business Owners fail to consider the domain extension (or what’s to the “right of the dot”)
-
- 29% of Small Business Owners say they don’t know what a “Domain Extension” is… and of the 71% who say they do know – 2 in 5 are actually wrong
-
- When choosing a domain name 63% of Small Business Owners fail to consider the length of the name. The average number of characters in the domain names of SBO’s , across all domain extensions is 15
-
- 85% of Small Business Owners do not consider ease of access via mobile devices when choosing a domain name
-
- 81% of Small Business Owners do not consider social media when choosing a domain name
- 57% of Small Business Owners with a website or blog say that finding a good domain name for their business was just as difficult, or more difficult, than naming their baby!
If you’re looking to register a domain name for your new or existing business then choosing one with a .CO domain extension is worth considering. The .CO domains are a popular choice for many businesses, due to not only it being memorable, but also because .CO is recognized world-wide as the abbreviation for Company, Corporation and more!
Some small business owners can feel overwhelmed when it comes to getting their business online. However, this should not be the case, since it is increasingly easy to get online. For example, many new businesses use “website builders” systems to create & manage their website. This is not only a much cheaper way to get online, compared to the expense of hiring a web designer, etc, but it is often a quicker way to getting online, since you have full control over how your website looks and what content is included.
Thanks to Easyspace many businesses are getting online using our website builder EasySiteLive PRO. We provide a free 21 day trial, so if you need a website then what’s stopping you?
