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Easyspace is pleased to announce that the Sunrise period for the highly anticipated .xxx domain name extension has successfully launched on Wednesday 7th September at 5pm BST time and will be open until 28th October 2011, 5pm BST time.

The ICM Registry has introduced two Sunrise periods which are great opportunity for various applicants to secure their .xxx domain names before the official launch in December.

During the Sunrise A period, owners of registered Trademarks who operate within the adult online entertainment industry and applicants from the Sponsored Community who already own and operate an existing exact matching domain name in another gTLD or ccTLD are invited to secure their desirable .xxx domain during this phase.

Sunrise B period is specifically designed for non-adult Intellectual Property holders who are non-members of the adult Sponsored Community with verifiable trademark rights who can block .xxx web addresses corresponding with their registered Trademark.

Multiple qualifying applications submitted during Sunrise B period will result in the domain name being reserved in exactly the same way as if there were only a single applicant. However, registered Trademark owners within the Sponsored Community will have priority over the owner of an identical Trademark not operating within the adult entertainment industry. In the event of competing Sunrise Phase A applications, the domain name will be auctioned amongst qualified applicants.

The Landrush period will open on 8th November 2011 and closes on 25 November 2011 wherein applications will only be accepted from any Sponsored Community member without specific requirements such as Trademarks or pre-ownership rights requirements. Any .xxx domain that has not been registered during Sunrise A and B period will be eligible for Landrush registration. General Availability will open on 6th December 2011.

Sarah Haran, Managing Director at Easyspace, commented “We are very excited about this launch and we believe the .xxx domain name extension is a great addition to the domain name portfolio, being able to offer this new domain extension will enable our customers to protect their brands”.

All .xxx domains registered via Easyspace.com are subject to terms and conditions.

To find out more about .xxx Surmise launch and upcoming phases for .xxx domains please visit Easyspace .xxx domain name pages or call sales team on 0370 755 5088.

Wake Up to Sunrise