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.xxx domain nameIn March this year, ICANN finally approved the creation of .xxx domain names. The issue had been debated for years, with various groups opposing it along the way, and has now been decided once and for all. The question now, is why should you buy one? What will it offer you and what good will it do?

The purpose of .xxx domains is pretty obvious from the name itself – their designed to host adult content. The idea of being associated with some of the content you imagine straight away might start to put you off but, rest assured, there are benefits to be had. Read on to find out more.

One major benefit of registering your website to .xxx is that, by doing so, you will be protecting children and other unwilling browsers from accidentally accessing and viewing your site’s content. While a .com, .co.uk or similar address could be entered innocently while searching for something else; it’s unlikely that a random young person would type .xxx in error. So now, whatever you publish will be aimed at your target audience only and you can rest assured that you’ve done your bit to protect young web users.

There should also be no stigma or taboo attached to owning such a domain name. After all, the content exists regardless of which web address is assigned to it. All you’re doing is making the purpose of your site clear from the outset. You’re also marking yourself as a willing adapter of new technology and services, which makes you a savvy individual in our books.

Even if your site doesn’t contain adult content, it’s worth your while investing in the domain anyway. The reason for this is brand protection; imagine someone else registered yourbusiness.xxx and did use it for hosting adult material. Do you really want potential customers to find that and be put off looking for your actually web address? The peace of mind and keeping your great reputation intact is easily worth a few extra pounds on this extraordinary domain extension.

Should you be interested in buying an .xxx domain, or wish to discuss it with one of our sales team, please do not hesitate to get in touch on 0370 755 5088. Visit Easyspace for detailed info about pre-registration phases of .xxx domain names. We’re always happy to help!