As a business, your aim is to promote your brand name as much as possible. But, when it comes to domain registration, businesses typically register only one domain name, and that’s usually with a .com extension. In fact most businesses usually think that they were very fortunate to find their preferred domain name in the .com version and stop searching for alternative extensions, when, in reality they still need to protect their domain name and their brand identity by registering multiple extensions, variations and misspellings of the primary domain. Not doing this gives enough room for their competitors to register a domain name similar to the original one with a different extension such as .net, .org, .info etc.
Risk arises when competitors use domain names similar to yours to showcase their own products and services or, worse, if they decide to use it in such a way that ultimately attacks the brand and reputation you’ve spent time building. In either case, the business could start losing valuable customers.
There can be several risks associated with registering only one domain name:
So, why should businesses register more than one domain name?
If you’re thinking about registering multiple variations of your domain name then you’re focusing on the sensible approach. Registering and using multiple domains names is great for building your business and can help create a dynamic online identity. Registering multiple domain names can allow you to:
Registering multiple domain names with .com, .net, .org, .info, .biz, .mobi, .co.uk, .me, .tel etc extensions is always recommended!
Easyspace offer a wide variety of domain names to suit every need register your multiple domain names through Easyspace.com today!