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Do you know what Snapchat is? Do you know that thousands of businesses are using Snapchat to connect with their customers? If you answered no to either of these questions, then you are missing out. Snapchat is one of the fastest growing social media tools, even though it’s still fairly new. Snapchat offers fantastic opportunities for businesses. It is a great way to engage with your customers, so it’s an excellent marketing tool for you – so it’s worth checking out.

What is it?

Snap chat is a mobile app that lets you take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as “Snaps”.

Nearly 100 million “Snapchatters” use the app every day. It has 5+ Billion video views each day. With over 60% of people who use Snapchat daily, creating content every day – they are active and engaged on the platform.

 

User stats

Snapchat is the best way to reach 13 to 34 year olds – it especially appeals to a youthful audience. Its user base is particularly high in 18-24 year olds, with 45% of their users in this age range. When you compare this to other platforms users in this age range, you can see how much Snapchat appeals to a younger audience: Facebook 16% and Twitter 19%.

70% of Snapchat users are female (Source: Wall Street Journal). Many businesses, including fashion retailers know their customers are using it, so they are using Snapchat

Only 2% of businesses using social media to market their business are using Snapchat – so now is the perfect time to get your business involved, and build a user base on Snapchat. So far, most businesses have not caught on to the opportunities Snapchat will have.

Furthermore, only 1% of advertisers are currently using Snapchat (Source: Mashable). Be an early adopter – and don’t end up a Johnny come lately to the party in years to come. Now is the time to get involved.

Your business should be on Snapchat – take part and engage with this massive audience. In addition to your Snapchat you can also pay to advertise on it.

 

Benefits

Snapchat gives you access to a platform with over 100+ million users. Your customers and potential customers will be there – so make sure you are too. You and your business will have the opportunity to get in front of customers – which in the long run means more sales/leads for your business.

Snapchat gives people the chance to see what they normally wouldn’t. It helps you build a “know, like & trust” factor for your business, which means it will help your audience – and potential customers – to know you better, like you more, and trust you more, which will make them far more likely to buy from you.

One thing that puts some people off using Snapchat – especially creating content for it – is that once somebody clicks on your content e.g. picture, video, etc, it is only going to be available for a very short time period e.g. 24hours. However, you should look upon this as a positive – it means people have to keep on coming back to you if they want more content. They will need to check back regularly, on a daily basis if they want to always see what you’ve been doing. It creates a sense of urgency.

 

How to use Snapchat

Create valuable, worthwhile content for your Snapchat followers. Engage with them – develop a relationship with them. Be creative – make your snaps fun. Maybe run a competition for your Snapchat followers. Use your other platforms such as your blog, twitter, Youtube, Facebook accounts, etc and tell your followers there, that you are also on Snapchat and they should join you on the platform – this will help grow your followers.

Snapchat is a great way to portray the personality of your business – to share what you are interested in or what the mission of your company is. With Snapchat you have the opportunity to share your message, let people know what you are like and hopefully in time develop a loyal, engaged audience.

While providing images & videos of your products/services is good, it’s highly recommended that you show people behind the scenes of you business. Snapchat’s video function is particularly good for this – just like Snapchat’s images they self-destruct after they are viewed – but they give your follows an exclusive view inside your business – or tease them with a sneak peak at new products, designs, upcoming offers, competitions, etc.

Many Snapchat users will be taking photos of their lunch, at the gym, at the beach, etc – fun things, not serious business “snaps”. With this in mind, your Snapchat posts should be relaxed and fun. Snapchat is used for casual communication – so don’t act all serious – leave that mindset for LinkedIn.

If you want to see how other business people are using Snapchat, then sign up to the app and follow people such as Gary Vaynerchuck, Amy Schmittauer, Chris Ducker, JoesDaily, Casey Neistat, Mashable, Disney, Taco Bell, WWF, GirlsHBO, etc. See how they engage with their audience and learn from them.

For example, below is a video showing you what the Snapchat video of filmmaker Casey Neistat looks like. In this video he shows you a behind the scenes tour and does it to encourage people to go and watch his video on YouTube:

 

Start snapping today – switch on your smartphone and download the Snapchat  app and sign up! Search & follow Easyspace if you do…

 

 

Title image: focal point / Shutterstock.com