From today (April 21) if your website isn’t mobile friendly you could be in trouble.
Google has updated its search algorithms to give preference to what’s described as ‘mobile friendliness’ which means that its search results pages will now favour those websites that have been optimised to work well on mobile devices.
In a blog post earlier this year Google said that “when it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps.”
So from today it is introducing two important changes to help users discover more mobile-friendly content:
1. It will use mobile friendliness as a ‘ranking signal’ for searches in all languages worldwide
2. It will use information from indexed apps as a factor for signed-in users who have the app installed. As a result it may now surface content from indexed apps more prominently in search.
The impact of Google’s changes is expected to be bigger than the previous Panda and Penguin algorithm updates.
Google estimates that around 50% of all searches are now conducted from mobile devices so this is important. The changes could affect both traffic and revenue for anyone who sells anything online or, for instance, news organisations which rely on search results to drive visitors to their sites.
At Easyspace our developers have been busy re-coding our website to ensure you can access it on your phone and tablet.
To check if your website is mobile-friendly click here.
If it isn’t don’t worry as Google have got a range of tools to help.