Many people & businesses create YouTube videos – whether it’s just an amusing video for your personal blog, or maybe a product review of one of your products that you sell. The fact is, having a video on your website generates more interest from site visitors – they will stay longer and are more likely to return.
Most people would prefer to watch a video, instead of having to read through pages and pages of text. The benefits of having your own videos – whether it’s to embed on your website or just to host on your YouTube channel – are numerous.
Having music in your video can make a huge difference – it can increase the appeal of your video, helping to give an emotional feel to it, heightening the impact of various scenes, etc. When you watch a professionally produced video you’ll notice that they nearly always contain music at some point – so make sure you use music in any videos you create.
This leads to the question: Where can I get music to use in my video? The next important factor you shouldn’t forget is the copyright implications of any music you include in your videos. You need to make sure that you have permission to use the music in your videos, as breaking any copyright rules could be costly – you or your business could be sued by the music artist or record company, or at the very least have your video/website taken down or removed from your YouTube channel – which is the last thing you want, particularly if you went to a lot of effort in putting your video together.
Below are a number of recommended audio websites – some free, some charged – they are a good place to get started when looking for music, sound effects, etc for your videos.
Depending on whether your video is for commercial or non-commercial reasons, there’s are some great free audio files available – so our list below should narrow your search a bit. Just make sure you comply with the rules, as YouTube videos, etc are routinely checked to see if they contain any music used in breach of copyright:
www.freemusicforvideos.com – (FREE) They use the creative commons Attribution licence. It’s simple. It works like royalty-free music, but instead of buying the music, you credit the artist in your description, or embedded into the credits. You must credit the artist for the licence to be valid.
Public Domain 4 U – (FREE) This site contains recordings of songs that were published prior to 1922 and are now in the public domain which means the public is free to copy and use the works in any way. They’re oldies, but they’re classics, and depending on your video content may be worth using.
The Free Sound Project – (FREE….. They are licensed under the Creative Commons and uploaded collaboratively.) The Freesound Project only concentrates on FREE sounds, not songs. So if you’re looking for an audio sound of a train, or an insect, or water, etc, then this is the place for you.
Audio Jungle – (CHARGE) This is one of the most popular websites for royalty free music. Hundreds of artists have virtual storefronts here, selling their music for various prices, depending on how the track will be used. Audio prices start at $1 but average fee is $14 for a track that you can use with your YouTube or Vimeo video. Huge range of music/audio available, from music project files, sound effect packs and loops. Please note – every month Audio Jungle gives away a free audio file e.g. 3 minute track that can be worth approx. $17 – so make sure you check it out each month.
Premium Beat – (CHARGE) If you really need top quality, high end audio, then this is the place to go. The only downside is the price – at $30 per song it’s on the expensive side……
Pond5 – (CHARGE) If Premium Beat are the Harrods food halls, then Pond5 is a Lidl store…. If you’re on a budget then this is one place you should have a look, and a listen. Upside is that it’s fairly cheap with songs only approx. $5 – $10 each. Downside is the quality is not always the best.
5 Tips to using audio in your videos:
1. Use music, but not lyrics. Don’t use any audio with lyrics or words – it just distracts the viewer.
2. Don’t let the music dominate the video. The audio is only meant to be playing in the background, so make sure your audio is kept in the background i.e. at a low volume for most parts of the video, so that it doesn’t distract or compete with message of the video e.g. somebody talking to camera. For example, watch the video below to see how music volume is adjusted while the people are talking to camera:
3. Vary the volume when necessary. Lower and raise the volume where appropriate. If somebody is talking in the video then turn the music volume down. Alternatively, you can turn the volume right up to create a dramatic effect i.e. if somebody has just finished talking or at a key visual/moment on the video, etc. Adjust the volume at specific points can have a powerful effect.
4. Get the mood right. Make sure the “mood” of the music matches the style or emotion of your video.
5. Test, test, test. Most of the time you can get a trial version for your music, even if it’s just a 30 second clip, so take advantage of this and test it alongside your video to find out if they go together.
Video Killed The Radio Star……
So if you’re creating a video for your website – whether it’s via YouTube or Vimeo or just embedding the video file directly onto your site, whatever you do, make sure it has good audio – it can make a big difference.
Lastly, if you don’t have a website yet, then think about getting one with Easyspace, using our EasySiteLive PRO website builder package, you can get your YouTube videos online. And if you’re not making YouTube videos for your website, than what’s stopping you? Odds are your competition have videos online…..